Soup wins fragrant contract

Digital marketing firm Soup has produced an online "teaser" campaign for a new perfume being launched by Estée Lauder.

The Norwich-based firm was selected without a pitch by Estée Lauder to work on the campaign, which is due to be launched in the UK tomorrow .

The campaign features actresses Gwyneth Paltrow and Liz Hurley and models Hilary Rhonda and Carolyn Murphy.

Kate Taylor, account manager at Soup, said: "Soup was delighted to be chosen without pitch to work with Estee Lauder on the launch on their new Sensuous perfume.

"It was a change in direction for them in terms of the target audience for this scent, and as such, it was important to get the creative tone right for the campaign."

She added: "It is great for us to be working with such a high profile client such as Estee Lauder. It shows that Soup is recognized as an agency who can lead with creative thinking as well as marketing and brand acumen."

Soup also revealed that it has been appointed as the digital agency for Jordans Cereals and will be working with the company on a new website to coincide with a brand relaunch.

Courtesy of EDP

03 September 2008