Tourism plays a major role in the Norfolk economy, directly supporting almost 29,000 jobs in the county and providing a significant business turnover. Norfolk Tourism is the county’s established public and private industry partnership. Funded by its 47 partner organisations and the East of England Development Agency, the partnership is designed to act as a forum for all Norfolk's tourism businesses and local authorities.

Fact File

• There are 45.6 million day visitors to Norfolk each year
• There are 4.6 million staying visitors to Norfolk each year
• The current income from tourism in Norfolk is £2 billion each year